Monday, May 1, 2017

Literature Review #4: College Athletes for Hire: The Evolution and Legacy of the NCAA's Amateur Myth

1. Visual

2. Citation
Sack, Allen L., and Ellen J. Staurowsky. College Athletes for Hire: The Evolution and Legacy of the NCAA's Amateur Myth. Westport, CT: Praeger, 1998. Print.
3. Summary
This book highlights the inconsistencies in the NCAA's amateurism model rather than its corrupt nationwide "money-laundering" scheme. Both authors go to show that the NCAA formally abandoned amateurism in the 1950s and passed rules in subsequent years that literally transformed scholarship athletes into university employees.
4. Author
Ellen J. Staurowsky- She is an associate professor of Sports Science at Ithaca College. She is also a former college athlete, coach, and athletic director. Ellen brings a practical unique insight to the major problems facing intercollegiate athletics.
Allen L. Sack- He is a sociology professor at The University of New Haven. He played defensive end on Ara Parseghian's 1966 National Championship football team and was drafted out of college by the Los Angeles Rams. He is currently the Coordinator of the Management of Sports Industries Program at the University of New Haven.
5. Key Terms
-open market
“In other words, under the present system, hundreds, and even thousands, of dollars are often funneled to blue-chip athletes that when combined with scholarship money roughly approximate what some athletes would be getting in an open market. By openly acknowledging that college athletes are in fact professionals, little would change except that athletes would get a bigger share of sports revenues and no longer be treated as criminals for accepting compensation they deserve” (Sack & Staurowsky, 144).
7. Value
Both authors provide keen insight to the NCAA and its corrupt nature, but more on the side of its abandonment of the amateurism model in 1950s and the lasting effect its had on the brand and its practices. This book is a provocative analysis for anyone interested in college sports in America and its subversion of traditional educational and amateur principles.

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