Tuesday, March 7, 2017

Research Blog #4: Research Proposal

Research Proposal


  1. Working Title:
“The NCAA: Every Athlete’s Dream or the Devil in Disguise?”


  1. Topic:
The topic at hand for my research paper is college athletics and how privatization of universities has affected the overall landscape of college sports. College athletics and the NCAA has evolved over time, and I will be aiming to pinpoint how these major “Division 1” institutions concern the modern student-athlete, their recruiting process, and the monetary impact that they have on their school, the NCAA and the sports industry as a whole. With the popularity of college sports growing exponentially, my research will focus on exploiting everything wrong with modern college athletics and the future of the NCAA brand.


  1. Research Question:
How does the overall structure of the NCAA, both internally and externally, influence decisions made by D1 programs?


  1. Theoretical Frame or Approach:
For this research paper, I am trying to understand why the NCAA and its major programs always seem to run into scandals, while none of these instances ever seem to damage the brand. I have followed college sports my entire life, and every year there are scandals on top of scandals involving high-profile coaches, players and programs as a whole. Whether it involves boosters giving money to players, coaches using illegal tactics to recruit “blue-chip” athletes, etc., the NCAA and its programs that bring in the most revenue for both the school and the brand, can not stay away from trouble. Another worrying aspect to all of this is that the NCAA, to this day, still profits off student-athletes who (supposedly) do not see a dime from any of the revenue they themselves create. (Note: I am not arguing about whether or not college athletes should be paid, but rather focusing on how unfair the structure of the NCAA makes it is for them).


  1. Case, Additional Questions, & Research Plan:
Some additional questions of mine include:
-Why is it that unpaid college athletes generate billions in revenue for the NCAA, while ironically earning none for themselves?
-Going forward, what does the future look like for the NCAA, its major D1 programs and their athletes?
A few cases I have looked into involve the University of Miami and the Nevin Shapiro booster scandal in 2011 and the Reggie Bush USC scandal that vacated wins from the 2007-2008 season and forced his resignation of the Heisman trophy he won from accepting gifts from agents while at USC. I feel that both of these scandals relate well to the topic of my research paper. Lastly, my plan for research includes retrieving useful information from both online and academic sources. I now have six “working” bibliographies that I feel will benefit my topic, but I also know that by the end of the research process I’ll have more sources to extract vital information from. Like I stated before, I have always been very passionate about sports in general, so this is a topic that I will enjoy conducting exploratory research on and hope to eventually piece together all the ideas I have regarding the NCAA and its downfalls.


6) Working Bibliographies:
1. Lodge, Alexander. "Who's Afraid of the Big Bad NCAA?...The Ed O'Bannon v. NCAA Decision's Impact on the NCAA's Amateurism Model." Journal of Corporation Law 41.3 (2016): 775-93. Business Source Premier [EBSCO]. Web. 27 Feb. 2017.
2. Milford, Mike. "Kenneth Burke's Punitive Priests and the Redeeming Prophets: The NCAA, the College Sports Media, and the University of Miami Scandal." Communication Studies66.1 (2014): 45-62. Scopus. Web.
3. Harris, Jill S. "The Demand for Student-Athlete Labor and the Supply of Violations in the NCAA." Marquette Sports Law Review 26.2 (2016): 411-432.
4. Branch, Taylor. "The Shame of College Sports." The Atlantic. Atlantic Media Company, 19 Feb. 2014. Web. 27 Feb. 2017.
5. Solman, Paul. "Is the NCAA failing Its College Athletes?" PBS. Public Broadcasting Service, 21 Mar. 2016. Web. 27 Feb. 2017.
6. Johnson, StudentNation Greg. "The NCAA Makes Billions and Student Athletes Get None of It." The Nation. N.p., 29 June 2015. Web. 27 Feb. 2017.

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